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The Say:Do Ratio

There’s 1 simple ratio anyone can use to measure their credibility.

It’s called the say:do ratio.

All it measures is this: how close is the number of things you say you’ll do to the number of things you actually do?

If there’s an imbalance, your credibility is at risk. When overpromising, it will become clear that your words don’t always translate into action. People will stop taking you at your word.

With all the tasks you have to manage in a business, ensuring you consistently deliver on your promises is the way to build and maintain accountability. The say:do ratio is an easy-to-remember but powerful heuristic to keep your reliability on track.

say/do ratio

Published Apr 10, 2024

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